You can look up both their websites for more information on these statistics including whether it is available in your region.īoth companies primarily offer music streaming services and have completely understood the assignment when it comes to offering different ways of consuming music whether this is through the shuffle, playlists, or music libraries. Spotify had been accused of limiting their access in much of the developing countries until they finally expanded their reach in Africa this year. What is notable here is that Deezer is available in more countries. By the end of 2022, Spotify is expected to be present in 178 countries. They have available 73 million tracks and 100 million playlists while Spotify has more than 90 million songs and is available in most of Europe, Oceania, Africa, and the Americas. It is also interesting to note that they still make use of this marketing technique to date especially when launching in new cities.ĭeezer is available in more than 180 countries with 16 million active listeners. Needless to say, their initial strategy worked as it soon became a very successful and profitable company. Similarly, Spotify was founded in 2007 in Stockholm Sweden as a music streaming service, right from the start, they prioritized launching in major cities around the world and led a massive marketing campaign by running billboard ads that mocked users' listening habits. It started small with a limited catalog and then eventually worked its way up and expanded its partnerships with different music labels and geographic locations. Deezer was launched in Paris in 2007 as a site that could give unlimited access to music. Both companies have a similar founding story.
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